How Capacity and Envision Horizons Help Beauty Brands Scale on Amazon

Envision Horizons knows Amazon. More specifically, they know how to help high-growth brands scale wildly on Amazon by leveling up product positioning and category strategy, on-platform SEO and Amazon advertising strategies. 

Given Amazon’s unofficial mission to be the internet’s everything, it's a universe that brands have to play in if they want to grow to their full potential. What brands often lack, however, is a deep understanding of how Amazon works. It’s so much more than loading up a catalog, connecting some backend pieces and kicking back. It requires knowledge that only comes with experience. 

And Envision Horizons has that in buckets. 

Better Together

Since connecting a few years ago at a Beauty Independent event, the Envision Horizons and Capacity teams have built a mutually beneficial partnership, supporting a number of shared clients. 

When one of our brands expresses a desire to scale its Amazon business, we’ve got just the right resource for them. When an Envision Horizons’ client needs a fulfillment solution with decades of D2C and B2B experience, they know exactly where to send them. 

It’s a symbiotic relationship. As Envision Horizons helps a brand scale its Amazon channel, the Capacity fulfillment machine is able to meet demand. The more we meet Amazon demand, the better Envision Horizons is able to do their job. 

Drilling Down into Envision Horizons’ Services

Envision Horizons functions as an extension of a brand’s team and maintains a holistic view of its business. Their account management services are built on streamlined communication, regular status calls and quarterly business reviews. On the ad side, they’re early adopters of new Amazon Advertising features, delivering premium reach and performance. They manage all ad types including Sponsored Product Ads, DSP, OTT and other acronyms we had to look up too.

With 61% of online product searches beginning on Amazon.com, Envision Horizons considers all components of Amazon’s search algorithm using proprietary 40 point SEO checklist to drive increased keyword indexing and organic rank on the platform. 

The firm also develops catalog strategies that drive brand lifetime customer value (LTV), profitability and market share growth. 

Perhaps most pertinent to this article, Envision Horizons’ dedicated inventory management and analyst teams build restock reports and demand planning reports that allow brands to communicate Amazon channel inventory needs and statuses to their fulfillment partners… like us.

“A key to our partnership with Capacity is how similar our ideal customer profiles are. We both serve high-growth brands that are ambitious and eager to tap into new channels and new markets. But what’s really striking is that both of our clients value experience and guidance. We’re excited by what’s to come.”

-Laura Meyer, Founder and CEO, Envision Horizons