Meet Treet

Resale used to be a dirty word. Inventory that didn’t sell ships off for a life in retail purgatory for maybe a few pennies on the dollar. Beyond that: the landfill.

But times have changed.

Today, there’s demand for resale. Thanks in part to macro trends like the rapid growth of unofficial buy/sell/trade groups and platforms like ThreadUp and Poshmark, consumers are buying secondhand apparel at a record pace. Missing from that equation, however, are…

The brands – which is precisely where Treet comes in.

With Treet, brands can create fully-branded resale experiences mixing and matching whichever solution works for them: peer-to-peer, trade-in, returns or off-price. So instead of losing money on old school resale or watching inventory fill giant holes in the ground, Treet helps brands grow revenue and reduce their carbon footprint.

And it’s working.

The ideal Treet customer is in the apparel, footwear, and accessory categories with existing resale markets, engaged communities. (Bonus points if they have Facebook buy/sell/trade groups.) Sometimes they have a high volume of aged, excess or sample inventory piling up or a high percentage of returns that can’t be restocked.

In less than four weeks, Treet had apparel brand, Sozy, up and running and sold three years of excess inventory in three months. That’s a 97% sell-through rate.

For bedding brand, ettiude, Treet rerouted 1500+ returns, generating over $100,000 of incremental revenue. And here’s the kicker: Shoppers spent 468% of brand credit when repurchasing from ettiude.

Treet and Capacity

So much of what Treet does aligns with the value we bring to our clients. We’re both committed to helping our brands achieve higher margins and unlock new revenue. We both want to see inventory optimized. We know that stickiness and loyalty have a direct impact on LTV. We both believe in sustainability.

Curious to learn how Treet and Capacity can level up your brand? Treet is offering Capacity customers 2 free months to give resale a try.  Book a demo to learn more.

The Capacity Partnership Program

The partnership program at Capacity builds collaborative relationships with organizations throughout the retail and ecommerce ecosystem that benefit the brands we support. From resale and returns to ERP integration and internationalization specialists, we know that assembling a roster of vetted, trusted and innovative industry expertise helps our clients scale to their full potential.

Interested in learning more about becoming a Capacity partner? Get in touch.